You are proud of yourself: you have lost weight and you feel like a champion!
Then someday, something relatively harmless happens: while walking in a mall, you see someone eating a delicious looking ice cream dessert. It doesn’t take long until you start feeling like eating the same kind of dessert yourself. In fact, you turn back on your heels and walk in to the ice cream bar – and order the same dessert as other person you just saw. As days go by, you start to eat ice cream more and more. Also, other types of sweets and desserts become familiar to you too.